GoSalon – The Big Why?
To be future proof. You are here because; You would like to increase your profit margins. You want to give your customer the best service you can. You are looking to simplify the way you work. You want to move a piece of your business online. You want to be part of a powerful movement […]
Build Back Better – The Salon of tomorrow.
“The biggest mistake most people make, is they design the salon how they like it and not how their customers like it.”
The power of a deal
This article is about why the idea of doing a deal is so profitable over time. How those small margins compound and become significant over time.
FRUGALITY IS KEY TO SURVIVAL
This is an article about frugality in the salon. Although not a sexy word, it’s bloody effective during a crisis.
Next Stop, Government* Run Salons.
Power to the Experts. *In order to read this piece effectively feel free to swap out the term GOVERNMENT for any MONOPOLISTIC COMPANY. The result is still the same. “Their way of doing things or else.” It’s no longer Power to the People. The experts in science are today’s influencers. Whether it’s climate change or […]
Why the box tickers should stay out of improving the industry.
This article is about what i think we need to do to improve the hair and beauty industry for the long term.
Reject the ‘New Normal’
this article is about young people and will they choose hairdressing?
Complain or Change.
This blog is about why your plans always change but your target never should.
Why Salons are becoming Phobic like Dentists
Salons are fun, dentists are not. We choose happiness. No idea what possessed a dentist to root around someone’s gob.? We are practical beasts and yet sometimes we underestimate the value of simplicity. The best solution we can find is hardly ever complex.
Public Relations Nightmare – Why happiness is the key to a successful hairdresser
Choose happiness or non-essential worker. If I was asked to create a PR campaign I know what angle I would go with.