Don’t be like them, Be like John.
Stop trashing your competition on Facebook. It won’t do anything for you apart from make you bitter, twisted and obsessed with someone else’s failure. If you spent 10% of the time you waste on Facebook brainstorming with your team about “how you can make the salon as efficient as it could be.” Then you would […]
Going Underground!
BE THE FUTURE It’s clear towns are changing and cities are shrinking. But what does it mean for the humble hairdresser, barber & Beauty pro? We are in this weird situation where time is money, money is time and everyone is bitching on Facebook about not having either. Odd. Salons and Barbers have had to […]
Death of the session industry.
Why Social Media Algorithms killed the freelance session world. The difference between collaboration and sponsorship & why in 2020 you need to understand the difference. The big hair and beauty brands spent fortunes in the early years of the internet. Quality was the focus and in order to produce high quality content they would use […]
How to survive a recession?
Why the new Normal is about your brand and nobody else’s Dealing with the new normal – We have danced to this song before. In 2008 the globe went through a financial crisis, it was lovingly named the credit crunch. This word was an attempt to soften the incoming devastation of an entire industry. There […]